A genuine question

How can you divorce signifier and signified if everyone else conflates the two? Assuming you can do this, does it really matter if you're statistically isolated in so doing?

This isn't whining/moaning disguised as a question, but a serious and confusing question to which I, as of yet, have no answer.

Obviously, I've nothing better to do...

MAY:
Stubborn and hard-hearted. Strong-willed and highly motivated. Sharp thoughts. Easily angered. Attracts others and loves attention. Deep feelings. Beautiful physically and mentally. Firm Standpoint. Needs no motivation. Easily consoled. Systematic (left brain). Loves to dream. Strong clairvoyance. Understanding. Sickness usually in the ear and neck. Good imagination. Good physical. Weak breathing. Loves literature and the arts. Loves traveling. Dislike being at home. Restless. Not having many children. Hardworking. High spirited. Spendthrift.